The client was referred by another fitness expert. His wish was to monetize his already popular blog by increasing his subscriber list to provide expanded goods and services to his customers.
The first step was to get him a proprietary domain and transfer from wordpress.com to his own hosting. He implemented a third-party email listing tool to enable him to send a weekly newsletter, to develop “campaign” rosters, and to offer a free gift as an enticement to new subscribers. I created header graphics to attract attention to this new enrollment plan and generally increased the visual impact of the site as well as its functionality.
Original Site on wordpress.com